Who Should Buy Blackberry? Amazon

Raymond A. Guzman

It was surprising news for everyone to find out that Amazon had bought The Washington Post. I was thrown off a little at first, but I have to admit that if there is a single company out there that has the ability to reinvent print media, it’s Amazon. Jeff Bezos has proven that he has a knack for making media consumption innovative. In writing up my post-mortem on Blackberry, I began thinking about who should buy the company and it came to me that Amazon might be the best buyer. This might be Amazon’s opportunity to take a valued brand, operating system, and technologies, and mesh it in with the Kindle ecosystem to make the Kindle Phone. Imagine if Amazon were to enter its hat into the smartphone market. While it is a competitive market, Amazon might be in a great position to corner a segment of the market whose…

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